The moment when I really truly started to experience the satisfaction of MLM success is when I noticed my business starting to duplicate exponentially. It took me nearly a year to build a team of 1,000 reps, 6 months for the team to grow by another 1,000 reps, and less than 6 weeks for my business to add another 1,500 reps. Duplication and compounding is at work. I can’t wait to see what happens in the next 6 months!
MLM Success Tip: Be Duplicable, Not Original
To duplicate, by strict definition means: to make an identical copy of; to make or perform again. Notice there is nothing creative: simply copy that which already exists. MLM success happens easily when your business becomes like a Xerox machine. Reps join, they follow a simple duplicable system taught by their sponsor and teach the same system to the people they sponsor… and so on.
Think about it. If paper is not fed into a copy machine properly, it can jam the whole system. The machine stops functioning properly. Production comes to a halt while the machine gets fixed. The original document did not get duplicated. The misfed paper did not fare well either. It is removed from the machine torn and tattered and useless.
As a team leader your job is that of the machine operator. You need to instruct people how to use your system properly and do whatever you can to keep it running smoothly.
Sounds easy, right? Easy, if human beings were as cooperative as paper being fed into machines. But we aren’t. We love to create, to be original. We are full of kinks and quirks. We are intelligent and often think we know how to do things even better! We don’t always listen. We don’t always remember. We don’t follow directions. We like our own way. Being an MLM leader can be like herding cats (!).
The objective of the leader focused on achieving MLM success should be to develop a business culture of duplication. This culture teaches every rep that they need to be a responsible sponsor. A responsible sponsor helps orient every new recruit to the business, training and its “system.” Sponsors should help each new rep focus on and achieve simple goals, typically as defined by the Fast Start program. Nothing gets a business moving faster than when new reps go out and hit their fast starts! After new folks have gotten started, specifically train them how to train others to duplicate. Have them role play in training you.
You may be aware that the statistic in network marketing is that 9 out of 10 people who join a fee based opportunity never earn back their initial investment. Typically, the fast start bonuses will make a rep financially whole or better, so the statistic tells us that 90% of the time, reps are simply lazy or are not receiving the training and support they need to learn how to do their business properly. It’s hard for me to accept that individuals who paid a hefty enrollment fee were too lazy to succeed. It’s more likely that they didn’t receive appropriate training and mentoring to help them succeed.
What about Creativity?
New reps, starting out, should be asked to set aside creativity. It is critical for them to learn the company’s systems so that they can teach it to others. I admire creativity and I have seen some people achieve terrific MLM success with some very creative marketing. However, most of the time, the creative techniques are not duplicable. For downlines to grow effectively, an easy system of duplication must be in place.
Most network marketing plans are straightforward and work well as long as everyone participates and continues to participate. It is best to work in small steps with clearly defined goals. You can set long term and intermediate goals. MLM success is not mysterious.
For MLM success, the “culture of duplication” is key. Think of the MLM business as a unified system. They only way the system works is when it duplicates. Each leader, then new leader, has to be a role model and be duplicated. Once the business is humming there will be space for innovation and personal touch. But the core driver has to be almost mechanical duplication. Keep it simple and MLM success will follow.
To your Success!