How many times have you found a good prospect for your network marketing team and made an initial phone call or in-person meeting for MLM recruiting only to lose him/her? While 100% conversion is not realistic, you are looking for ways to make your recruiting more successful.
Why, therefore, are you failing? First off, if you are relatively new to MLM you need to accept failure and learn from it. There is an “art” to recruiting and a whole lot of on the job learning. Even MLM veterans who join a new business opportunity stumble for a while until they have learned the vernacular of the new business. Be encouraged. Learn from mistakes.
Simple Tips for Better Results with MLM Recruiting
Present Yourself with Confidence and Control: Insecurity is one of the biggest issues that plagues MLM recruiting. You may not feel as confident as you would like in making your recruiting calls. What’s more, the person you’ll be talking to is pre-programmed to find fault with you and what you want to discuss with them.
They, too, may be insecure because they may know very little about network marketing. Or, they may be extremely cautious or defensive because they’re thinking they do not want to be “recruited” into another network marketing venture. It’s just the way it is.
One solution is to exude a calm and secure self-confidence. You have about 30 seconds in an initial phone call to do this (!). The world is moving fast; network marketing is something of a “numbers game,” and you need to make a positive impression right away. You can’t afford to blow it.
Be prepared. Know exactly what it is that you want to say to your prospect. Practice your MLM recruiting script and presentation. Role-play your initial calls and meetings with a trusted teammate. Have a rehearsed but flexible script. Know your stuff. Don’t hesitate. Always move positively forward in terms of communicating the business and progressing toward sign up.
Practice your tone of voice and cadence. Tone of voice, cadence, hesitation, stumbling, fumbling and rate of speech all contribute to that critical “first impression.” Again, practice with a teammate, record and listen to yourself. How do you sound? How are you presenting? Hesitant? Shrill? Rushed? Anxious? Ignorant? Overly pushy or not proactive at all? Find the right balance.
Always move the conversation along positively and confidently. Make sure you allow the other person to speak and ask questions. Listen. We tend to anxiously “crowd out” another person when we are insecure. Keep open channels for communication.
Develop positive body language. For in-person meetings, first impressions are lasting. Body language communicates more than verbal. Be relaxed, but on the ball and professional. Be organized and prepared. Keep comfortable eye contact and body distance. Keep body movement calm and still.
Agree on a clear next step. In either situation, phone or in person meeting, “ask for the order” so to speak; or set a definite time to talk again, depending on your preference and the nature of the discussion. People don’t like to be pushed, especially when they are insecure. On the other hand, you need to move toward sign up or move on to someone else. Establishing a clear next step is simply a professional way of doing business, even if that means accepting “no.”
While at your core, you may not feel as confident as you would like, you can open the possibility for a professional relationship and more successful MLM recruiting conversations by your calm, confident professionalism and genuine listening. You can succeed at MLM recruiting.
To Your Success!