If you are working hard to build your MLM business, you’ve probably caught yourself “selling hard” on occasion. But was it really effective? There is a big difference and sometimes a fine line between marketing your MLM, making people aware of your opportunity and “selling.” This fine line can be the big difference between successfully sponsoring people to your team or not. Many times it can be the difference between sponsoring someone to your MLM team and them joining another rep’s team with the same opportunity. Sometimes “selling” hard results in convincing someone to join your team who may either do absolutely nothing or will need a crazy amount of hand-holding and attention to do very little.
So How Hard Should You Sell Your MLM?
In my book, if you feel like you are selling, then you are selling too hard. If you find yourself trying to convince or persuade someone, you are selling too hard. The people I want on my team are the people who want to be in my business and on my team. I want the people who can readily see themselves doing the business and have the drive and self-motivation to do the business. Think of your MLM like any other business. Would you beg people with little interest or motivation to work for you? Or do you want to hire the best possible people who are really interested in having the job?
Now, this doesn’t mean that you never “sell” your MLM business. Of course you do. But selling shouldn’t mean pushing or begging. Selling doesn’t mean arm twisting. Selling doesn’t mean providing misleading information or hounding people until they finally cave in and say “yes.” Talented network marketers understand that in order to “sell,” what we must do well is market, not only the business, but ourselves!
Marketing means that you promote the business in a positive, professional fashion. You make people aware of the business. You present the key attributes of the business and emphasize the potential benefits for the person with whom you are speaking. You build a relationship with that person. You respectfully listen to their questions and objections. You provide them with solid, helpful information about your MLM business that relates to their interests or concerns, respecting their time and them as a thoughtful decision maker. Maybe you connect them with an upline leader. Then you stop….selling.
You have done your job for the time. Give the person some breathing room and respect their desire and right to consider the information and make a personal decision. Like any professional conversation, it is perfectly appropriate and in fact, expected, that you agree on next steps if they have indicated an interest. Set a date for a follow-up.
While you certainly want people to join your business, you will be the most effective marketing your business if you are patient and not pushy. No one will be motivated to join your MLM because you need them. They will be motivated because they can see the opportunity for themselves and will join you out of respect for you introducing the business to them or because they want you as their sponsor. Importantly, the people who are excited to join, are most likely going to be your strong performers and leaders.
Keep in mind that sometimes the best people are worth waiting for. Maybe the timing just wasn’t right when you first introduced them to your MLM. Maybe they are the type who needs to do a lot of research and due diligence. Just accept this as OK. Stay in relations. Don’t push. Sometime this can take 6 months or a year or more. In the meantime, just get on with marketing and building your MLM business.
To Your Success!