In the past two years, energy MLM opportunities have proven to be one of the most popular and fastest growing segments in the home-based business industry. Currently, there are at least 6 major companies in the energy business structured with a network marketing sales model including: ACN, Viridian, Ambit, Ignite, Ampegy and North American Power. Most of the energy MLM companies market on behalf of an energy service provider. For example, Ignite is serviced by Stream Energy and Ampegy is serviced by Spark Energy. However, North American Power is the one company with a network marketing sales model that is itself a licensed energy service provider.
As an MLM opportunity, the energy business is popular for good reason. With 129 million households in the United States and millions more commercial properties, it is estimated that the size of the deregulated energy industry will be 3-5 times larger than telecommunications. That translates to huge income opportunities for independent representatives who join an energy MLM and build large, national organizations.
So how does someone decide which energy MLM to join?
Obviously, anyone comparing energy MLM opportunities will want to carefully evaluate and compare the compensation plans because there are some very significant differences. However, beyond compensation, there are many other significant differences among the energy MLM opportunities that must also be considered because they directly affect a rep’s earning potential with the business.
Specific considerations are: Who does the company market to? (Types of customers). What products do they market (“standard” electricity, Green electricity, natural gas)? Where can reps market (how many states, and which ones specifically)? How Much does it cost to become a rep and what are the monthly fees,if any?
1. WHO does the company market to (residential vs. commercial)? Some energy MLMs market only to residential customers and some market to residential and commercial. Some companies that service residential and commercial customers may serve only small businesses (i.e, Ambit), other companies might serve residential customers and commercial businesses of any size (North American Power). Intuitively, a company that permits it’s reps to market to residential AND business customers offers a greater customer acquisition opportunity for its reps than a company that only markets residentially. Keep in mind that a rep typically gets paid more for a customer that uses more electricity such as a mid-size business.
2. What products do they market (i.e., “Standard” Electricity, 100% Green power, natural gas)? As far as I am concerned, the more products available to market, the better the opportunity is for the rep. A company such as Viridian only markets “green” electricity in six states. Ignite markets “standard” electricity in three states and natural gas in one. North American Power markets “standard” electricity in the same 5-6 states as Viridian and 100% green in all 50 states. North American Power has announced that it also plans to start marketing natural gas in Fall, 2011.
3. Where can reps market? (states and utility areas). – Another key difference among the energy MLM’s is the service “footprint” or the geographic territories in which reps can market the service offering. There are currently 17 states deregulated for electricity, but not all of these states are currently marketing to residential customers. A company such as Ignite may only market electricity in 3-4 states where a company such as North American Power currently markets “standard” electricity in 5 states, 100% Green energy (wind powered) in all 50 states and electricity to commercial and large industrial customers in 17 states. Anyone considering an Energy MLM must consider how effectively they feel they can market their business and grow their customer and rep organizations working within the territory guidelines of the company they are considering joining.
4. How Much does it cost to become a rep of the Energy MLM and what are the monthly fees, if any? Most energy MLMs require independent reps to pay a fee to join. As I write this blog, the cost to join Ambit and Viridian is $399 to market in all the states in their service footprint. Ignite costs $299. North American Power does not require reps to pay to join. Instead, individuals can qualify to be a representative simply by enrolling one customer. Many of the energy MLM companies also charge a monthly fee of $20-30 for the rep’s duplicate website. North American Power gives reps their website for free and there is no monthly fee.
Unfortunately, to adequately compare energy MLM opportunities, it may take a bit of work on your part, because the disclosure of all of the information areas outlined above is not always easily accessed on the company websites. Although it is usually there somewhere, you may need to dig through the opportunity presentation and may have to speak with a few people involved with the company. Hopefully, with the information in this blog post, I will have made the process a little easier for you!
To learn more about Energy MLM opportunities, Click Here.
To Your Success!
Area Director, North American Power
P.S.: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) – Click here for Instant Access